As Joel Spolsky puts it, Microsoft can't speak straight any more. Instead of coming forward and saying SQL 2008 is late, marketing added it's twist to the message (I don't think an engineer can talk this way), transforming a simple message in a convoluted, positive tone marketing speak.
It's on par with Dilbert material:
I think it just transformed an inocuous message of schedule slipage (pretty common in software development) into a comic situation (or patronising, depending on how you take it).
Phil Factor digged deeper and tried to explain it: Microsoft Boy announces his School Homework.
Oh, here's the original message:
The past few months have been an amazing time for the SQL Server team as we gear up for the start of the global launch wave on February 27.
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Simply put, SQL Server 2008 is a significant release for us – one that builds on all of the great things that we were able to deliver in SQL Server 2005. We see it as a critical step forward for our data platform...
Not surprisingly, one of the top areas of focus for us is always to deliver a high quality product, and in a very predictable manner.
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To continue in this spirit of open communication, we want to provide clarification on the roadmap for SQL Server 2008. Over the coming months, customers and partners can look forward to significant product milestones for SQL Server. Microsoft is excited to deliver a feature complete CTP during the Heroes Happen Here launch wave and a release candidate (RC) in Q2 calendar year 2008, with final Release to manufacturing (RTM) of SQL Server 2008 expected in Q3.
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This does not in any way change our plans for the February 27 launch...
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