Google Chrome OS

Google has made the announcement of the Chrome OS and has been riding the wave of free publicity on every blog and tech site.

So what to make of it? Bruce Eckel (from Thinking in Java fame) thinks it’s another nail in Microsoft’s coffin, the timing is perfect (because of netbooks and Vista failure), and Microsoft is too big to react rapidly.

But many think that Google has lost it’s mind, operating systems are too complex, it’s Microsoft and Apple territory, and 2H 2010 is too late (Ted Neward’s Thoughts on the Chrome OS announcement and Fake Steve’s Let's all take a deep breath and get some perspective). Mini Msft already sees Microsoft turning the corner with Windows 7 and Bing, while Google  is loosing steam and facing some of Miscrosoft problems.

 

But to me the most correct analysis is made in The Google Revenue Equation, and Why Google’s Building Chrome OS, that puts the focus on the strategy, that for Google is to center the User Experience on the Web (as it monetizes online ads), while for Microsoft is to center the User Experience on the Desktop (because of Windows and Office). So each player is reaching out to maximize, consolidate and uniformize that experience. For Google it means reaching out to Mobile, Browsers and Operating Systems (that focus on the Web). On the other hand, for Microsoft the center is the Desktop, so RIA and it’s online offers exist primarily to focus and integrate well with Windows and Office Desktop.

Marcas Technorati: Micorosoft,Google,Strategy